PRIVACY POLICY
Effective Date: December 23, 2025
Last Updated: December 23, 2025
This Privacy Policy explains how Squareknot Systems ("we", "our", or "us"), a DBA (Doing Business As) of Secret New Look, LLC, a New Mexico limited liability company, collects, uses, discloses, and protects your personal information when you use our websites, platforms, and services ("Services"). By using our Services, you agree to the terms outlined in this Privacy Policy.
Who We Are
Squareknot Systems provides CRM, marketing automation, and digital services tailored for small businesses, especially in the remodeling and home service industries. We operate as a DBA (Doing Business As) of Secret New Look, LLC, a U.S.-registered entity in the state of New Mexico.
Legal Entity: Secret New Look, LLC dba Squareknot Systems
Mailing Address: 4300 Ridgecrest Dr SE Suite L #936, Rio Rancho, New Mexico 87124
Email: [email protected]
Information We Collect
We may collect the following types of information:
Personal Information
Name
Email address
Phone number
Business name
Payment and billing details
Login credentials
Usage Information
IP address
Browser type and version
Device data
Pages viewed
Time spent on site or platform
Interaction logs within CRM systems
Client Customer Data (as a processor)
If you use our platforms to manage leads or customer communications, we may store personal data of your clients (names, contact details, messages, etc.). You, the business owner, are the data controller, and we act as your processor under applicable laws.
Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to enhance your experience, perform analytics, and support advertising efforts. Third-party tools such as Google Analytics and Facebook Pixel may also collect data through these technologies.
How We Use Your Information
We use your information to:
Deliver and maintain our Services
Set up and manage your account
Respond to customer service inquiries
Provide technical support
Personalize your user experience
Monitor and analyze usage for product improvement
Send service-related communications and updates
Comply with legal and regulatory requirements
Run our own marketing campaigns (with consent where applicable)
Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA) or United Kingdom, we rely on the following lawful bases for processing:
Contractual necessity
Legitimate interests (e.g., service improvement, fraud prevention)
Consent (for marketing and tracking)
Legal obligations
Non-Sharing Clause
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Sharing and Disclosure
We do not sell personal information. We may share data under the following circumstances:
With trusted third-party vendors and partners for service delivery (e.g., GoHighLevel, Stripe, Google)
With subcontractors and consultants under confidentiality agreements
With legal authorities if required by law, subpoena, or legal process
In the event of a merger, acquisition, or business restructuring
Data Retention
We retain data only as long as necessary to provide our Services and comply with our legal or contractual obligations. Upon termination of service, we will delete or anonymize your data unless required to retain it for legal or operational reasons.
Security Measures
We use industry-standard security practices to protect your data, including:
Secure server infrastructure
SSL encryption
Role-based access controls
Regular backups and system monitoring
Security reviews of third-party vendors
While we strive to protect your data, no system is completely secure. Users are responsible for maintaining the security of their login credentials.
Third-Party Services
We use a variety of third-party tools to support our services, including:
GoHighLevel (CRM and marketing automation)
Google Analytics (website analytics)
Meta/Facebook (advertising platforms)
Stripe (payment processing)
Cloud hosting providers
Each of these services may collect and store information as per their own privacy policies.
Your Rights and Choices
Depending on your location, you may have rights under laws such as the GDPR (Europe/UK) or CCPA/CPRA (California), including:
The right to access your data
The right to request correction or deletion
The right to object to or restrict processing
The right to withdraw consent at any time
The right to data portability
The right to know what personal information we collect
The right to opt out of the sale of personal data (we do not sell your data)
The right to non-discrimination for exercising your rights
To make a request, please email us at [email protected]
.We may require verification before fulfilling your request.
Children’s Privacy
Our Services are not intended for children under 18. We do not knowingly collect personal information from minors. If we discover that we have received data from a child under 18, we will promptly delete it.
International Data Transfers
If you are located outside the United States, please note that your data may be processed in the U.S. or other countries where we or our service providers operate. By using our Services, you consent to this transfer in accordance with this Privacy Policy.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in laws, services, or practices. We encourage you to review this policy regularly. If material changes are made, we will notify users via email or in-app notices.
Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your data, please contact us:
Email: [email protected]
Business Name: Squareknot Systems
Legal Entity: Secret New Look, LLC DBA (Doing Business As) Squareknot Systems
Mailing Address: 4300 Ridgecrest Dr SE Suite L #936, Rio Rancho, New Mexico 87124
