
Effective Date: December 23, 2025
Last Updated: December 23, 2025
These Terms of Service govern your access to and use of the websites, services, software, systems, and related offerings provided by Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC, a New Mexico limited liability company. By accessing our website, engaging our services, or using any Squareknot Systems platform, you agree to be bound by these Terms of Service. If you do not agree, do not use our services.
Section 1 Definitions
Squareknot Systems refers to the brand, services, websites, software configurations, automations, integrations, consulting, and related deliverables provided by Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC.
Client refers to any individual or business entity that accesses, purchases, or uses Squareknot Systems services.
Services refers to all offerings including but not limited to website development, automation systems, CRM configuration, AI assisted communication tools, integrations, consulting, maintenance, and support.
Section 2 Scope of Services
We provide technology based services designed to assist businesses with digital presence, automation, marketing systems, and operational efficiency.
Unless expressly stated in a written agreement, we do not guarantee specific business outcomes including revenue increases, lead volume, conversion rates, or profitability.
All services are provided as configured systems and professional assistance. Our company does not operate the Client’s business and does not replace business decision making, staffing, or management.
Section 3 No Legal, Financial, or Compliance Advice
We do not provide legal, accounting, financial, tax, regulatory, or compliance advice.
The Client is solely responsible for ensuring compliance with all applicable laws, regulations, industry rules, and third party platform requirements including but not limited to data protection, advertising laws, SMS and email regulations, and consumer protection statutes.
Clients are encouraged to consult qualified professionals regarding legal or regulatory obligations.
Section 4 Client Responsibilities
The Client agrees to provide accurate, complete, and timely information necessary for the performance of services.
The Client is responsible for all content, data, messaging, offers, claims, and communications used within systems configured by our company.
The Client is responsible for obtaining all required consents from customers and leads including SMS, email, and data processing consent.
We are not responsible for consequences arising from Client provided content, instructions, or misuse of configured systems.
Section 5 Third Party Platforms and Services
Our services may integrate with third party platforms including but not limited to hosting providers, CRM systems, payment processors, AI service providers, SMS carriers, and email providers.
We do not control and is not responsible for third party services, outages, policy changes, pricing changes, account suspensions, or data loss caused by third parties.
Use of third party services is subject to their respective terms and policies.
Section 6 Fees and Payment
Fees for services are disclosed prior to engagement and may include setup fees, subscription fees, usage based fees, or one time charges.
All fees are non refundable unless expressly stated in writing.
Failure to pay may result in suspension or termination of services without notice.
The Client is responsible for all applicable taxes related to services provided.
Section 7 Intellectual Property
All proprietary systems, templates, workflows, configurations, documentation, and materials created by Squareknot Systems remain the intellectual property of Secret New Look, LLC unless otherwise agreed in writing.
Upon full payment, the Client is granted a limited, non transferable license to use deliverables for their internal business purposes.
Clients may not resell, sublicense, duplicate, reverse engineer, or distribute our intellectual property without written consent.
Section 8 Confidentiality
Each party agrees to maintain the confidentiality of non public information received from the other party and to use such information solely for purposes of the business relationship.
This obligation survives termination of services.
Section 9 Data and Security
We take all reasonable measures to protect data within its control but does not guarantee absolute security.
The Client acknowledges that no system is completely secure and agrees that our company is not liable for unauthorized access, data breaches, or loss resulting from factors beyond its reasonable control.
Section 10 Disclaimer of Warranties
Services are provided on an as is and as available basis.
Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non infringement.
Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC does not warrant that services will be uninterrupted, error free, or free from defects.
Section 11 Limitation of Liability
To the maximum extent permitted by law, Squareknot Systems and Secret New Look, LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages.
Total liability for any claim arising out of or related to services shall not exceed the amount paid by the Client to Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC in the three months preceding the claim.
Section 12 Indemnification
The Client agrees to indemnify and hold harmless Squareknot Systems and Secret New Look, LLC from any claims, damages, losses, liabilities, and expenses arising from the Client’s use of services, content, communications, or violation of law.
Section 13 Termination
Either party may terminate services in accordance with any applicable service agreement or subscription terms.
Upon termination, access to systems may be suspended and data may be deleted subject to third party platform policies.
Termination does not relieve the Client of payment obligations incurred prior to termination.
Section 14 Governing Law and Jurisdiction
These Terms of Service are governed by the laws of the State of New Mexico, without regard to conflict of law principles.
Any disputes shall be resolved exclusively in the state or federal courts located in New Mexico.
Section 15 Changes to Terms
Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC may update these Terms of Service from time to time.
Continued use of services after changes constitutes acceptance of the updated terms.
Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your data, please contact us:
Email: [email protected]
Business Name: Squareknot Systems
Legal Entity: Squareknot Systems, a DBA (Doing Business As) of Secret New Look, LLC
Mailing Address: 4300 Ridgecrest Dr SE Suite L #936, Rio Rancho, New Mexico 87124